A Nigerian scholar recently carried out a quantitative analysis of the “Effect of SMS advertising on attitudes of Nigerian GSM Users.” The Researcher, Okwuchukwu Anyasor is a lecturer in the Department of Marketing, Anambra State University, Uli, Nigeria. The result of the study is published in the African Journal of Education, Science and Technology (Vol 3, No. 1) (ISSN 2309 – 9240).