Published on September 1, 2023

Good marketers and salespeople know that anticipating questions that customers may have when interacting with their marketing communication materials or channels is the first rule to marketing success. The second rule is providing these answers upfront before the customer even think about them. This rule also applies when using bulk SMS to promote your business.

When your customers or prospective customers receive your bulk SMS message, there are usually at least five questions in their mind that go a long way to determine how they will respond to your promotions. You must provide answers to these questions in advance before you hit the compose button and start typing that 160 characters magic sales SMS:

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